it's not what you wear, it's how you wear it

  • SINDY Collection

  • timeless elegance
Let us help!

  • our holiday collection

  • it's not what you wear, it's how you wear it.
shop now

  • It’s beginning to look

  • a lot like Christmas
Get the look

  • It’s not about brands…

  • It’s about style!
Get the dress!

  • Is it the dress?…

  • It’s the woman in the dress
local designer

  • Party dresses...

  • always a good idea
Get it!

SINDY Collection

timeless elegance Let us help!

our holiday collection

it's not what you wear, it's how you wear it. shop now

It’s beginning to look

a lot like Christmas Get the look

It’s not about brands…

It’s about style! Get the dress!

Is it the dress?…

It’s the woman in the dress local designer

Party dresses...

always a good idea Get it!

New Year SALE 50% off, discount taken at checkout -FINAL SALE-

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the secret to great style, is to feel good in what you wear

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SINDY Collection

be. do. love.

SINDY Collections is our in house line designed by Sindy Hernandez, sourced ethically with recycled or environment friendly fabrics and produced locally.

Hand made with love

SINDY Collection

all suited up

timeless elegance

What a hidden gem! I actually found Queens through Facebook and fell in love. Sindy has amazing customer service and provides her honest opinion when you are shopping her boutique. Like shopping with your chicas. Her boutique carries a great collection of everything you need for an amazing outfit. She will also ship items to you if you are not local. Definitely worth checking out.

Nicole G

“Owner is very nice, helpful, never pushy and has great clothing selection.”

Christina Ayala

”Great Locally owned boutique! I’ve gone in several times for shoes and occasion dresses. I always leave happy. She also has great day and work-wear as well as accessories, jewelry and handbags. This is trully an amazing shop. Love you Sindy”

Christine D’Amore

”Love this store, been getting all my shoes here since she opened. Sindy is amazing, never pushy and has great talent.”

Rachel Chambers

Love this place!! Great vibe, owner is very friendly and welcoming. Awesome dresses and really nicel selection of "trendyish/sexy" and conservative/classy clothing for women. Best place in watsonville for stylish and fun looks!! Shoes are always in a variety of styles and colors, and range from casual, to boots and dressy heels. If you haven't been here what are you waiting for!!

Dabney S